JBB* was founded in 2007 by JIRAWAT BOTE BENCHAKARN with the passion to create a timeless menswear essentials that was lacking in the market at the time.
His take on the casual clothing comes in a range of button-down shirt, soft spread collar shirt, Egyptian cotton pocket t-shirt, slim-fit chino and cargo shorts. For the more formal range, He does a small collection of dress shirt, sport jacket as well as suiting, tailored trousers and shorts with a focus on the fundamental of classic menswear with a new interpretation and modern fit.
Material is one of the crucial part in menswear. There is not much we can play around when it comes to tailored pieces and because of that, the material shows how well it has been selected for each of our design (not necessarily has to be the most expensive). We sourced our material from all parts of the world where they do best; cotton from Japan and wool from Italy, as well as buttons and trims are carefully selected from the right sources. The end result is a good quality and long lasting product that perhaps, only the wearer can feel.
The making of men’s clothing is as important as the materials. Each fabric has to be handled differently by the makers of each category. That is why we pay a very close attention to every single detail. Some pieces have been through several process and treatments before they’re delivered to the store.
“We appreciate the traditional tailoring method and workmanship as well as new techniques that lead us to the future of menswear. We combine the best from both worlds and make them into JBB* “
We appreciate the traditional tailoring method and workmanship as well as new techniques that lead us to the future of menswear. We combine the best from both worlds and make them into JBB*
We believe in simple design so we avoid all unnecessary details. What remains on each garment is only the essential with the right design, right material and right proportion.
We like to mix some very classic pieces with something that is completely different from other category and try not to make it too dressy or too sloppy. It is not so easy to find the right balance but once you have achieved that, you will find yourself having fun and playing around with it.